move forward

Pay for performance, with real science of growth, driven by technology and empowerment of native teams


Lab Introduction

Publishers Digital Lab is an initiative to help digital publishers get better at their core functions, skills, efficiency, and effectiveness. It will help digital publishers win over competition, and deliver desired results in all key areas, using scientific methodology.

Publishers Digital Lab is a vision of Sandeep Amar, who is a senior leader in digital publisher space. He has led multiple publishers to leadership positions in comScore and created multi-fold growth in revenues. He has been a pioneer in AI/ML in Indian digital publishing space with multiple AI-driven products under the Inaaj brand name - makeinaaj, popinaaj, and taginaaj. He was the CEO of Indian He has got over 120 million new users for various publishers and over $50 million of new revenues. He took ZEEL Digital to black with 5x revenue growth in 3 years. He took Indian Express Digital to 20% Net Profit with 3x revenue growth. His team includes digital publishing Industry's top professionals to serve the clients in the best possible manner. He is an MBA from FMS, Delhi and a six sigma black belt.